Michael Henderson on the power of memes

Memetics is the study of the spread of ideas - which is really the central component of thought leadership. A successful thought leader truly has to lead thinking, and understanding both the art and mechanics behind the spread of ideas is a very useful skill for a thought leader to familiarise themselves with.

Who better to discuss the virality of memes than leading anthropologist and black belt thought leader Michael Henderson? Michael's expertise on the topic is unquestionable, and in this excerpt from his presentation at a recent Business School immersion he shares his knowledge and wisdom with the tribe. Powerfully, as you'd expect!


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